Current Openings: Marketing Programs Manager

SmartVault is currently seeking a creative, detail-oriented, self-starter to join the marketing team as the Marketing Programs Manager to help us maintain and grow a healthy sales pipeline that converts leads to revenue.

In this role, you will be responsible for both the strategy and execution of campaigns designed to engage and convert leads. We’re looking for a team player that thrives in a highly collaborative environment to get sh*t done. We’re a small team that makes a big impact, so we need a go-getter that’s ready to jump right into the action!

You will:

  • Drive quality inbound opportunities to Account Managers to meet monthly revenue goals
  • Analyze & optimize e-mail nurture programs to move leads through all stages of the funnel
  • Manage lead gen webinars from start to finish, including creating the content and flow, promoting the webinar, creating & implementing the follow-up plan for leads, etc.
  • Plan integrated campaigns to engage leads at every stage of the funnel
  • Build and update landing pages and other web content aligned to demand gen campaigns
  • Build communications plans to announce new product offerings and features to prospects
  • Work collaboratively to identify and create content that adds value to our target market, such as webinars, ebooks, whitepapers, checklists, blog posts, and articles
  • Report on all lead gen activities and programs to track performance
  • Own campaign content on the corporate website and optimize for conversions
  • Manage all events, in-person and virtual, including trade shows, happy hours, lunch & learns, etc.
  • Work with partners to create mutually beneficial marketing programs
  • Communicate with sales to keep them informed and engaged in marketing programs & initiatives
  • Assist in research and identification of new lead gen channels and strategies

You Have:

  • 3-5 years of experience in B2B marketing with experience in tech strongly preferred
  • Bachelor’s degree in marketing, communications, English, psychology (or other social science) preferred
  • Excellent written and verbal communication. Must be a strong writer and content creator (including blog posts, eBooks, webinar abstracts, email copy, and other customer-facing resources)
  • Strong project management skills
  • Knowledge of email marketing best practices
  • Meticulous attention to detail
  • Interpersonal skills to work with cross-functional teams
  • Analytical skills to determine marketing effectiveness and ROI of demand gen efforts
  • Ability to think strategically and see beyond the day-to-day grind to take initiative on reaching marketing and sales goals, create a stronger brand, and improve the customer experience
  • Technical knowledge of the latest digital marketing tools and channels, including CRM, Salesforce, and marketing automation platforms

 

The SmartVault Marketing Team Is:

In two words – small & mighty. Strong collaboration between our current Customer Marketing Manager and you (our new Marketing Programs Manager!) is key to ensure both customer goals and lead gen goals are met. We’ve adopted the agile methodology for marketing and have been able to do some amazing things with limited time and resources (our latest holiday campaign won 3 Crystal Awards from Houston AMA and was recognized nationally by the Association of National Advertisers!). We are backed up by a strong in-house operations & analytics team to support us with process, technology, and data. Currently, we have an inbound lead gen machine running and we’re looking for a rock star to keep this going, while bringing their own innovative ideas to continue to expand it.

Working at SmartVault:

You can expect a collaborative environment, where the number one goal is to strive to solve problems for our customers. We use data to make informed decisions, and we work hard to be transparent with each other and with our customers. Our ultimate purpose is to make people’s lives better at work, so they can focus on higher value activities in their business or personal life.

We seek to hire the best person for every position, offering a competitive compensation and benefits package, as well as a casual work environment with a snack-stocked kitchen and various forms of caffeine, a generous vacation plan and time off for volunteer efforts, company matching 401K plan, company sponsored events, and a competitive health insurance plan.

SmartVault is an equal opportunity employer.

To Apply: Email your resume and salary requirements to marketing@smartvault.com